Client: City of Sydney

Project: Better Buildings Partnership

Objective: To drive the uptake of Better Building Partnership tools by building owners and tenant organisations.

 

Deliverables included:

  • Redesign of BBP project pages to ensure customer-centric usability as well as ongoing management of website.
  • Development of the first newsletter for BBP members and broader building owner market.
  • Campaign support for new guidelines and project including stripout waste, operational waste, carbon positive and green leasing.
  • Thought leadership articles targets at the building community.
  • Strategic marketing advice including during planning of Whole Building Challenge.
  • Design of Whole Building Challenge brand and creative assets.
  • Ongoing measurement and insights through Google analytics.

Project:  Sustainable Destinations Partnership Board

Objective: To launch Sustainable Destination Partnership to the market.

Support provided was limited to content for website and event support collateral.