Project: CitySwitch
Objective: To promote and enhance the tenant organisation update of office sustainability initiatives, with a particular focus on building collective responsibility for achieving the City’s goal of net zero carbon by 2050.
Deliverables included:
- Complete redesign of CitySwitch website to be more engaging and customer centric. Included navigation restructure, content development, project management and implementation.
- Ongoing management of website and social media.
- Development of content for quarterly newsletters, case studies and welcome email.
- Campaign development for Choose Reuse, Expand the Band and Bring your best self.
- Infographics including Carbon Positive Pathways, Sector Strategy, SPU roles and annual report outcomes.
- Promotional material for Annual Progress Report and Council Partnerships.
- Thought leadership articles and managing trade media.
- Strategic marketing advice across various campaigns and initiatives.
- Ongoing measurement and insights through Google analytics.
